We are proud to announce that Wurts & Associates has a new
name: Verus. Our new name derives meaning from the Latin word verus, meaning real, genuine, and truth,
and offers a direct connection to the attributes our clients appreciate including integrity, trust and
independence.
Going forward, our consulting business will be known as Verus Advisory, Inc., reflecting its primary role of
providing superior research, insights and investment guidance to our clients. Our discretionary
management and OCIO business, previously known as KEI Investments, LLC, will be known as Verus
Investors, LLC, reflecting its primary focus on designing, constructing and implementing bespoke risk-based
investment portfolios for our clients. For each, the end goal is the same: to help our clients meet their
enterprise objectives by achieving their long-term investment goals. Our new brand will better reflect that
common goal and the shared values, resources and capabilities that power two distinct approaches to
achieving it.
Chief Executive Officer Jeffrey MacLean explained, “We are very excited about the new brand identity, as we
believe it stays true to our roots of independence and straightforward advice, yet reflects who we have
grown to become over the last several years with all of our investments into capital markets research, risk
analytics, and portfolio management. While this change in name is very meaningful to us, it is important to
note that nothing has changed in terms of our ownership, management structure, or client services.”
About Verus
Verus is an independent, employee-owned provider of non-discretionary consulting and discretionary
management services to a wide variety of institutional investors, including endowments and foundations,
corporate defined benefit and defined contribution plans, public pension plans, and multi-employer trusts.
The firm was initially founded by William Wurts in 1986. Mr. Wurts sold the majority of his equity to
employees in 2006 and the remainder in 2013. Verus employs 73 employees and advises on assets in excess
of $110 billion*. Our consulting business, Verus Advisory, Inc., provides non-discretionary advice to 130
clients representing $90 billion in assets*. Our asset management service, Verus Investors, LLC, provides
discretionary management of institutional plans representing $20 billion in assets*. Verus’ investment
beliefs are framed by five key principles: The first is that enterprise objectives and risk tolerance should
guide all decisions. The second is that asset allocation and risk exposures drive portfolio results. Third,
economic factors and valuation drive long-term asset class returns. Fourth, risk and diversification must be
viewed through multiple lenses. Lastly, fees and costs must be minimized… and justified.
*Preliminary estimate as of April 1, 2015
Media Contacts:
Jeffrey MacLean
Chief Executive Officer
310-297-1777
jmaclean@verusinvestments.com
Shelly Heier
President & Chief Operating Officer
206-622-3700
sheier@verusinvestments.com
